If your bounce rate keeps rising and your conversion stays low, you’ll need to reassess your site to see what’s causing the damage. It could be slow site speed or a messed-up navigational experience that’s driving your customers away. Here are five great ways you could boost site performance:
Optimize your images
There’s nothing like slow loading times that cause people to drop your page before they even have a good look at the goods. So if you don’t want your customers leaving your pages too soon, look into improving your page speed by optimizing your images to make it easy for browsers to download them.
Compress your page size
Use compression to minimize the size of your page. It’s basically like putting your site into a zip file, allowing you to reduce your page size by as much as 50 to 70 percent. That’s a whole lot of data your customers won’t have to download anymore.
Choose your plugins wisely
Website Magazine suggests checking your plugins. If you have too many plugins on your website, then that could be the culprit behind your slow site speed. Some can even cause security issues or cause crashes along with other technical difficulties, all of which could lead to one thing: your customers leaving before you even have a chance to make a good impression.
All scripts must go below the fold
One way to resolve slow speed is to ensure all content above the fold load quickly. So even when the rest of the page don’t, that won’t matter so much since your visitors are fully occupied.
Hire pros
Don’t know the first thing about improving your site performance? Opt for professional web design services to help you get your site back on track. With their help, you can turn those high bounce rates and low conversion rates around.
