In a recent study, 70 percent of Americans said mail is much more personal to them than the internet, according to Small Business Trends. This should bode well if you’re interested in starting a direct mail campaign. And if you are, you might consider hiring a Direct Mail Printing Services Atlanta, GA, as it can offer you a number of advantages. Here are a few of them.
Save Money
Even if the Direct Mail Printing Services Atlanta, GA company you choose is just printing the pages for your mailing, it can save you hundreds of dollars. For one thing, it would save you on labor, as you may need an employee to spend 20 to 25 hours per week on printing if you do direct mailings consistently. You would also need to maintain and repair a color copy machine or printer.
Expertise
A direct mail printing company likely has more expertise in designing sales letters, brochures or anything other collateral piece you plan to print. They may intersperse certain colors or images that can enhance your mail piece. They may also use teaser copy that can entice more recipients to open your mailings.
Multiple Services
Your Direct Mail Printing Services Atlanta, GA firm may offer other services to enhance your mailing, including copywriting, collating the sales pieces and mailing it. If so, this company will also enjoy greater economies of scale with printing, supplies and mailings, as they would send your mailings out at a bulk rate.
Recommend Mailing Lists
If you’re not dealing with a full-service mailer, your printing representative may recommend mailing lists for your mailings. These mailing lists would include various target customers who are most likely to purchase your wares.
Increase Sales
Any time you can improve the aesthetics of your mail pieces with a professional Direct Mail Printing Services Atlanta, GA company, you’ll likely increase your response rates as well. This will lead to more sales.
