Start-ups and small businesses are usually reluctant to hire people. There is a tendency for the existing personnel to wear more than “one hat” to control costs. This is fine in some positions, but sales management is not one of them. There is an adage in business; “nothing happens until somebody buys something.” In situations like this, where a company has the potential for growth but cannot afford to hire a dedicated sales manager, a fractional VP of sales for hire comes in.
Why Engage a Fractional VP of Sales?
A fractional or outsourced VP of sales is a highly qualified senior sales executive with a proven record of accomplishment. This individual’s objective is to develop your sales team and drive growth. The mandate is no different from a full-time VP. The big difference is the far lower cost.
Experience
Anyone serving as a VP sales consultant must have many years of practical, hands-on experience. There are many challenges in the sales arena. The right candidate will know from experience how to deal with and overcome the myriad of challenges that are faced while building a successful team.
Economical
When you hire a fractional VP of sales, you are hiring a professional that comes to your company for an agreed upon period. During this individual’s tenure, he or she will build a workable sales-plan, engage the right people, and build a management system that allows for constant monitoring of success.
A fractional VP of sales is far more than a trainer; this person is there to help build a strong business. He or she will work arm-in-arm with you, developing, and implementing a sales plan designed to drive profitability and achieve the goals established by the owners. You get a team player, driven to see your company succeed, at a fraction of the cost.
