The way that your website is laid out, the fonts, images and colors that you use, or that you don’t use, can mean the difference from success – high conversion and low bounce rates – and failure – low sales and high abandonment.
If you want to ensure that your site visitors will leave your site almost instantly after landing there, then you should make it difficult for them to find what they need. However, if you want people to remain on your website for a longer period of time and potentially make a purchase, then you need to use the tips here to make your web design more user friendly.
Create a Professional Logo and Link it to the Homepage
The logo that you have for your business is a part of your brand, which means that it needs to be located on a prominent location on your site. Create a high-resolution image and then feature in in the upper left hand corner of each page on your site. It is also a good idea to link the logo back to the home page, making navigation simple.
Integrate Intuitive Navigation
The main navigation for most websites is typically developed in a horizontal menu bar that goes along the top of your page. There are also some sites that offer a secondary navigation menu that is beneath the primary bar or on the left margin. If you have navigation on your site that is confusing, then it will result in people leaving your page, instead of trying to figure it out. Rather than putting links to pages that are not very important on your home or landing page, put links to this at the footer or bottom of your page.
Eliminate Clutter
It is extremely easy for your visitors to become visually overloaded with so many images that the brain will stop processing information. In order to keep you visitors on your site, you should ensure that there are no competing calls to action on the page, or other types of visual clutter, such as lots of animated gifs, photographs or other types of graphics. In order to keep clutter at a minimum on your landing pages, think about limiting the options and the links in the footer and the header in order to narrow your focus even more.
Your website needs to direct your visitors so it is important to ensure you use clear calls to action and that the pages are not cluttered or visually overwhelming.
If you need the services of a Web Designer Walnut Creek area , visit the Noble Image website for more information.
