Virtual reality has been a dream for many people for decades. Technology has finally started to catch up with what people want from VR, as the experiences today are far more impressive than the early days of virtual reality. The idea of being able to lose yourself for a little while in a virtual world remains very appealing. However, many still believe that getting into VR is cost prohibitive. Fortunately, with the creation of Google Cardboard and similar low-cost VR devices, that is no longer the case.
This platform from Google was created to be used with a head mount for a smartphone. As the name suggests, the device is made from thick cardboard that’s easy to put together, along with lenses that allow for VR viewing. The smartphone will fit right inside of the viewer. You can watch a range of different types of 3D content on the viewer including concert videos, sports highlights, vacation videos, and so much more.
VR has become far more popular than it would have been thanks to these sorts of low-cost viewing devices. Nearly anyone can afford them, they are easy to use, and they will fold flat, making them easy to carry with you. The ability to consume content in a different way has had many businesses starting to think about how they can take advantage of this by creating their own VR content. With 360-degree cameras and applications out there, it has become easier than ever to make this a reality.
Even those who don’t own business may want to create their own VR content of family events and reunions, vacations, school functions and events, and more. You can share this content through sites like Facebook and YouTube, and then enjoy them with the VR device whenever you wish.
Using VR for Your Business and Marketing
While Google Cardboard has some great features, and it was really the first of the inexpensive VR headsets that work with phones, you might want to choose something of a bit better quality for your customers. Rather than reselling or giving away the Google devices, you might want to invest a bit in a custom, branded headset that you can use with your customers. Having the branding on the device is a wonderful and simple marketing tool.
When working with a company that offers these VR headsets, you will want to check to see if they have any promotional VR devices. These tend to be lower cost products, which are a better option for those who want to distribute them on a larger scale.
