Proper planning is always indispensable when it comes to building your own iPhone app or virtually any other app for other platforms. Any iPhone application development company worth its salt knows the importance of planning and chalking out the concept in a suitable manner prior to commencement of actual development work. You should look to flesh out your concept before even opening Xcode for the very first time. A comprehensive plan and model should cover your desired app and all its probable features. You could have an initial design document which showcases all the proper functionalities of the app in addition to user interface sketches and fluidity between various screens. This document should also present a picture of the various kinds of systems that you should implement.
An iPhone development company should always stick to this basic design document as much as possible and treat it as the main brief. This will keep focus intact during the actual development process. You should also endeavour to sketch out a thumbnail for each and every screen present in your desired mobile application. Also have an idea of the target audience you are going to cater to. The audience should determine the look and feel of the application along with its features. Putting yourself in the shoes of the audience will definitely help you create something tangible and useful. Your app should ideally look to address a basic need or solve a problem or even offer something that the market wants. Utility based apps always do better than others. In case it is a game or recreational app, it should have something unique as its USP to set it apart from your competitors and peers.
A good iPhone development company will always examine the content of the app rather carefully before going ahead. The interface depends largely on the kind of content you are willing to showcase to users of the app. The interface is always based on what you want users to do with the app and this is where companies will always put their heads together to determine the best interface for particular area or category requirements. A company should always go for solid UI design methods. The interface should not bother the user and all possible options should be clearly on display. Icon functions should be easy to access while navigation should be top notch.