Many small business have a do-it-yourself website built by a web hosting service company. These hosting companies may have quality templates and features that allow a small business to create a website that looks and performs like one from a major corporation. However, if you aren’t using a broken link checker service your website could fail to compete with the competition and may even hurt your bottom line.
A broken link checker service or app provides a very specific function. It checks that all those backlinks and hyperlinks within and outside of your website are working correctly. Failing to use these services, and failing to check your website links on a regular basis, SEO rankings could be negatively affected. This in turn could end up costing you money, customers and both immediately as well as in the future.
Better User Experience
When you use a daily or weekly broken link checker service your customers need to always be able to use the internal links on your web pages to get where they want to go. This means no 404 errors, no random web pages and, more importantly, transfers to the webpages that allow them to make purchase.
Increased Position on Search Engine Rankings
While most people don’t understand the complex algorithms that are used for search engine rankings with Google, Bing, Yahoo and other major search engines, you should know that broken links would definitely have a negative impact.
Using a broken link checker that checks, on a weekly or daily basis, and reports back any broken links will ensure your website is never downgraded in the rankings because of this type of easily corrected error on a page.
Increased Earning Potential
If you aren’t using a broken link checker for internal hyperlinks and you are adding new products, pages and features to your website you may actually be losing out on sales. A customer that clicks a link to buy a product and ends up with a 404 message or with a page that won’t load will simply go to your competition and make a purchase there.
If you aren’t using a broken link checker for external or internal links you are hurting your website both now and in the future. Get a service involved today and make sure all your links are working and you will notice a difference.
