If you are in the process of hiring a search engine optimization firm, reading this will increase your odds of finding the right expert. Many businesses have trusted SEO companies to help boost their online visibility only to realize later on that they are being scammed. You obviously don’t want to be sailing on that same boat a few weeks, months or even years from now. Here are some five things you should look at when hiring an SEO firm.
1. Transparency
When you work with an SEO firm, it’s your right to know where all the money you are paying for is going to. Ask the consultants to show you a report of the tasks or activities which they do within a month. For instance, they should provide you with a list of articles they’ve written with links to your site, your site’s link profile and a complete SEO audit of your site. Make sure you find out exactly what techniques they are using to boost your site rankings.
2. Suggest improvements
A credible search engine optimization firm will always have some suggestions on how to improve your site traffic naturally. Beware of those agencies that only focus on adding backlinks to your site. A good search expert will want to help you get organic visits so that your site doesn’t experience a major decrease in rankings when they leave.
3. Target the right keywords
The search engine marketing company should help you to rank for the right keywords. You need to have information regarding the volume of traffic certain keywords receive and how they are ranking in the SERPs. If the agency is unable to provide this information, move on to the next candidate.
4. Helps to boost revenue
Sometimes you may notice a decrease in traffic, but increase in revenue after hiring a search engine optimization firm. This is a good sign because it may be showing that you now have targeted traffic to your site. There’s no point of having lots of traffic if most of it is not leading to conversions and sales.
5. Highly recommended
The best SEO firms are usually highly recommended by other bloggers and website owners. You need to ask the agency to give you contacts of their previous customers. Contact any of these clients and find out if they’d use the same agency for search engine marketing services.
SEO Houston Blog is an experienced web marketing company that delivers measurable results and helps your business to drive sales leads by implementing proven SEO techniques that boost traffic and rankings.
