Using traffic counters is a smart way to make sure that you not only have enough staff on hand at any given time but that they are located in the right areas in your store and are offering the best possible experience to each of your customers. Without understanding the flow of traffic in your store, you will likely miss out on being able to improve customer experience and will have customers who are less than pleased with their shopping experiences.
Better Customer Service
When you use traffic counters and understand how to interpret the results, then you will be able to offer better customer service. One great way to use this information is by uncovering how many people stood in line for service at any given time and how long they had to wait. People do not like to have to wait for service and by making sure that you do everything you can to not only track but also reduce customer wait times, you can improve customer satisfaction and turn your customers into repeat customers.
Deploy Staff in the Right Locations
Larger stores can use traffic counters to make sure that they have employees in the right locations in their stores. If you do not have employees available to your customers, then your customers will not be able to get the help that they need. While this is not as important in smaller stores, if you have a large store and limited staff, then you will need to make sure that they are located in the right areas so they can help meet the needs of your customers.
Using professional traffic counters is the best way to monitor the traffic in your store. By using this information to better your customer service and the customer shopping experience, you can make sure that you have repeat customers who are happy to come shop with you and spend money.
