With so many businesses still being confused or misguided about Search Engine Marketing or SEM in San Jose CA, it’s no wonder that so many myths plague this revolutionary marketing practice. Below we are dispelling these top four search engine marketing myths so that you have a better understanding of the positive effect this style of marketing can have on your business.
Myth #1: It’s All Just a Fad
Understandably, many of the systems and processes that involve new technology are trendy and often fade over the period of a decade. However, it’s important to remember that SEM specialist in San Jose CA still encompasses all of the same goals of outbound or traditional marketing methods – only it’s taking those theories and practices to a whole new level to accommodate today’s most cutting edge technology. Inbound and search engine marketing will continue to evolve alongside the latest innovations and your audience, making it an ideal marketing solution for a business of any industry.
Myth #2: Outbound Marketing is “Out” and Inbound is “In”
Inbound marketing is increasing in importance as a growing number of individuals take to the web to discover company and product information and make purchases. But, this by no means indicates that outbound marketing is being rendered obsolete. In fact, the best laid marketing plans are those that partner inbound marketing strategies with outbound methods to capitalize on the unique benefits that both modes offer. Some of these plans may include:
QR code scanning and web access
* The inclusion of a website or social media site on business cards and fliers
* Location targeted online content and internet advertisements that encourage visitors to stop by your physical store
Myth #3: SEM Will Replace My Sales Staff
One thing that search engine marketing will do is allow your sales team to become more productive and efficient in their work. One thing that it won’t do is replace your sales staff. Many businesses who adopt an effective inbound marketing strategy are able to produce a significantly higher turn-around and increase lead and customer acquisition, making your sales team all the more imperative to your business.
Myth #4: SEM Is All About Keywords
Keywords can and still do play an important role when it comes to search engine marketing, but this marketing strategy certainly goes beyond keyword selection and placement. A variety of components can make up an effective internet marketing strategy, including:
* Regularly produced quality content
* The inclusion of engaging video content
* Navigation-friendly websites
* Mobile or responsive websites
* Meta tags and URLs
When tied together by Solution X Marketing, the combination of the above as well as other factors that may be relevant to your specific circumstance or industry will deliver the results you need in order for your business to grow.
