Videos are a powerful tool for social media marketing, yet it’s one of the most overlooked platforms today. More than 51 percent of marketing pros feel video offers the best return on investment for their web marketing dollars. When it comes to social media management services, a little help can go a long way in ensuring your success; the best service providers can help you maximize your video impact in the following ways.
Targets All Platforms Simultaneously
Create videos that display well on an array of platforms. For example, Instagram videos have a maximum length of 60 seconds, while Snapchat videos should be 10 seconds long. Plan your video content so when you make a 60-second video or longer videos for networks like Facebook and YouTube, you can simply slice the video into pre-organized segments and share them on respective networks. Widespread, yet applicable, distribution is a key aspect of social media management services that beginners often struggle with.
Use Channel Ads on YouTube
If you’re using YouTube as a home base for your video uploads, you should take care when setting up your channel. Optimize your channel page by:
• Making a great, brand-appropriate header for your profile
• Coming up with a concise and factual description of your channel and individual videos
• Linking your channel to your social media profiles
• Uploading videos often and timing them around events and influencer outreach programs
• Making playlists for a wider audience
Enable Moderated Comments from Viewers
Responsiveness is one of the most important aspects of social interaction. People want their comments heard and their thoughts acknowledged. With this in mind, be sure comments are permitted, but also moderate them, making it a safe environment for customers and prospective customers. It’s a great aspect of social media management services and can really help grow your business and your brand.
Contact USA Local Media to learn more about social media management services they offer and schedule your consultation appointment today. You can also follow them on Twitter for the latest news and updates!
