Catalogs can bring in a lot of business and help you keep the customers that you already have but they can’t do anything for you if you forget to mail them! There are several rules and regulations in every post office that pertain to distribution plus there is the cost of mailing or hiring employees that do the mailing for you. A catalog mailing service can get rid of all of that hassle and just leave you with efficiency for you and your customers.
Why Mail Out Catalogs at All?
In a digital age, catalog mailing may seem pointless all together but that’s not the case for many businesses. A tangible catalog is something that your customers hold in their hands, turn pages instead of click, and it encourages them to look at these things more than once or for longer than a few seconds instead of hitting the “x” in the corner of the page.
* Catalogs can often display pictures better than digital media. Every computer, phone, and tablet screen is different in its resolution and size but, with a catalog, the picture comes out exactly how you want it to and that is how it is displayed every time.
* A web page is turned off and then there’s nothing telling a customer to go back and look at it again. They have to make the conscious effort to do so. A catalog lying on a coffee table with a glossy cover, though, is enticing while someone is sitting around with idle time on their hands.
* A person can take coupons, sale information, or the picture of what they’re looking for right down to the store without printing anything out or worrying if they’ll be able to bring it up on their smartphone when they need it. They can simply take the catalog along with them.
* A catalog can be handed off to a friend that may also like what they see, growing your business and showing more people the merchandise that you have to offer. When you share a link with a person, it can be forgotten or thrown away very easily. A catalog sitting in a purse or pocket is more difficult to forget.
These are some of the ways that having a tangible catalog can help your business grow and keep loyal customers coming back. The cost of printing is worth it when you’re getting these benefits for your efforts!
Make the Most of Your Catalogs
Your catalog can become a highly beneficial part of your business if you utilize all of the tools that it has to offer. Talk to the professionals at Arandell today to find out how you can make the most of your catalogs and set up a catalog mailing service to improve efficiency.
